Dragon Age Veteran Says More Devs Should Use Product Placement In New Releases

It's no secret that game budgets are ballooning. Just earlier today, it was reported by a Danish public broadcaster that [007 First Light cost $200 million dollars and took seven years to make](https://www.dr.dk/nyheder/kultur/du-sidder-ikke-i-en-biograf-i-20-timer-nyt-james-bond-spil-viser-hvor-meget-det-kraever-lave-det). The question is, how do studios recoup those costs? Increasingly, the answer has been to jam-pack in microtransactions or support games with expansions and a steady stream of post-launch updates, adopting almost live-service lite models. If not pivoting to live service altogether. BioWare veteran Mark Darrah, who was a long-time producer on the [Dragon Age](https://www.thegamer.com/tag/dragon-age/) series, has another idea.